SJP Sabra Boycott Gains Traction

On Wednesday, Swarthmore Students for Justice in Palestine held a rally in Parrish Parlors with the aim of halting the sale of Sabra Hummus on campus. The rally, which followed a petition that garnered over 500 signatures, has attracted national attention from news sources like Fox News and has even been targeted by members outside of the Swarthmore community through Facebook advertisements.

The boycott of Sabra Hummus is a part of S.J.P.’s broader objective to utilize boycott tactics to help end Israeli occupation. S.J.P. supports Boycott, Divestment, Sanctions, a Palestinian-led movement against Israeli occupation, techniques to target companies that support Israel. The B.D.S. website states that it is a movement invested in “ending the occupation and colonization of Arab lands” and “recognizing the fundamental rights of Arab-Palestinian citizens of Israel.”

According to an email sent out by Arunima Shiney-Ajay ’20 about the rally, the motivation for stopping the sale of Sabra Hummus on campus stems from the fact that Sabra Hummus is a joint venture between PepsiCo and the Strauss Group. An article published by The New York Times in 2010 found that the Strauss Group had formally endorsed the Israeli Defense

Forces and the Golani Brigade, an Israeli Infantry brigade, on its official website. While the Strauss Group has removed their statement of support for the IDF and the Golani Brigade from its website, some speculate that ties between the groups remain.

“The Brigade has carried out countless human rights violations against Palestinians …  including arbitrary murders, assaults, detentions, home invasions, and arrests of children,” Shiney-Ajay and Killian McGinnis ’19 wrote in a recent Op-Ed for the Phoenix.

S.J.P.’s campaign against Sabra Hummus is not the first of its kind. In 2012, The Phoenix reported that S.J.P., known as S.P.J.P. at the time, was leading a boycott against Sabra Hummus.
The rally on Wednesday, which was attended by 100 students and faculty, began with Zaina Dana ’21 introducing the motivations behind the ban and the recent deaths of Palestinian protesters near the Gaza border on March 31.

According to an article from the BBC, at least 16 Palestinian protesters were killed by the I.D.F. during the protest. The protest, named the Great March of Return, is a six-week march to the border between Gaza and Israel. The primary demand of the protestors is for the return of Palestinian refugees to the state of Israel.

“Over the course of the day, I.D.F. soldiers killed 16 of my brothers and sisters and wounded hundreds more. The I.D.F. has openly admitted that they will meet nonviolent protest with violence,” Dana said. “We want to take a moment and remember why we are here today, this campaign is not just about hummus, it is about Swarthmore being complicit in the ongoing occupation of Palestine.”

Leaders of the rally held a moment of silence for those who died on the Gaza strip before S.J.P. members, Abby Saul ’19 and Gabi Rubinstein ’20, discussed the idea that Jewish liberation did not signify Palestinian oppression.

“We recognize, as proud Jews, that liberation is a key part of our Judaism, and we cannot talk about our liberation or our exodus from Egypt without talking about the liberation of all peoples,” Saul said. “We cannot spend another Passover talking about our personal liberation without talking about what’s happening in Israel and Palestine.”

Saul announced that shortly after the rally, a meeting would be held between members of S.J.P., President Valerie Smith, and Vice President of Finance Greg Brown to discuss plans for a halt on the sale of Sabra Hummus on campus. Sabra Hummus is still currently being sold on campus at Science Center Coffee Bar, Kohlberg Cafe, and Essie Mae’s. Linda McDougall, director of dining services, has not seen a change in the sales of Sabra Hummus in the past few months. According to Saul, President Smith was hesitant to make any public statements about the removal of Sabra

Hummus from campus but wanted personally to look more into the matter.
“We [S.J.P.] talked about the demands of the community and why we were there. It’s not just about hummus or Sabra, but at the time we were there, we really wanted to reiterate the urgency of the situation due to the massacre that had happened just five days previously in Gaza,” Saul said.

“Even though we made it clear that the community needed a concrete answer, President Smith was reluctant to do so. She wanted to do some more research on her own and did not want to drag out the decision, and she recognizes the impassioned response from the community.”
Austin Yanez ’21 decided to attend the rally on a whim but was glad he did so, because he believes it brought attention to an otherwise little known issue.

“I didn’t know about [Sabra’s] contributions to Israel until I came here. I don’t blame Swarthmore for selling their products, as I myself was also ignorant of the actions of their company,” Yanez said. “But I believe that now that students have brought this issue to light, the administration has a responsibility to act.”

The movement started with an online petition that garnered over 500 signatures from both students and faculty. Other student groups on campus, such as the Swarthmore Indigenous Students Association, Swarthmore Queer Union and Swarthmore African-American Student Society, have expressed their backing for the campaign with letters of support.  

The campaign has also garnered national attention from Fox News and The Blaze, which have published stories such as “Pro-Palestine students petition college to ban Sabra hummus from campus” and “Pro-Palestinian student group wants college to ban hummus brand over Israel ties. Yes, hummus.”

Recently, advertisements that target the S.J.P. Sabra Hummus campaign have appeared on Swarthmore students’ Facebook feeds. “Do you like hummus? Do you think Swarthmore students should have better things to do than try and ruin your lunch?” the advertisement asks.

While the origin of these advertisements remains unknown, Saul believes that these advertisements are not sponsored by someone in the Swarthmore community but by pro-Israel groups outside of the community.

“We don’t have a lot of information on it, but we believe that it’s someone outside the community who supports Israel at any cost. We think it’s a group that has had the domain for a while and has changed the name of the college depending on what college has launched campaigns,” Saul said.

“We’re also keeping an eye on it, and we think it’s very interesting that someone outside that community is that concerned about what’s happening.”

Swarthmore Students for Israel have denounced the campaign against Sabra Hummus due to their belief that B.D.S. is a discriminatory movement.

“The rally was illustrative of the general tendency for S.J.P. to present extremely un-nuanced points of view on the conflict which lead people to support one-sided ‘solutions’ like B.D.S. B.D.S. is a discriminatory movement which shuts down dialogue and only moves us further from peace between

Israelis and Palestinians,” Matt Stein ’20, the president of SSFI, said in an email to The Phoenix. “Sabra is being targeted simply for being Israeli, which is completely wrong, and we should not stop serving it on this campus. No one is forcing any students to purchase this product, but the decision to do so should not be taken away from individual students.”

According to the B.D.S. website, boycott campaigns “target the Israeli state because of its responsibility for serious violations of international law and the companies and institutions that participate in and are complicit in these Israeli violations. The B.D.S. movement does not boycott or campaign against any individual or group simply because they are Israeli.”

Saul notes that S.J.P. is willing to opening communication between S.J.P. and S.S.F.I. but believes that it should be done so in the correct environment.

Recently, a member of Swarthmore Students for Israel approached S.J.P., at an open meeting focused on the Boycott Sabra Campaign, to learn more about Israeli occupation.

“[S.J.P.] does think dialogue is important,” Saul said. “We had members of S.J.P. schedule a meal with that individual to talk. We think that this campaign has opened dialogue on campus, but we want to make sure S.J.P. is taking concrete actions and we’re not just lost in dialogue.”

Stein also expressed reservations about creating a dialogue between the two groups but is open to the idea of it.

“As for our relationship with S.J.P., we are not opposed to having a relationship with any campus groups, but it is quite difficult to have a working relationship with a group that denies your right to exist. National

S.J.P. does not recognize the right for the Jews to have their own state in their homeland, and B.D.S. is a movement which seeks to end Jewish sovereignty in Israel,” Stein said in the email. “We are open to balanced dialogue but wish to have that dialogue in a setting that at an absolute minimum accepts the most basic right, the right [of Israel] to exist.”

Though the status of Sabra hummus on campus remains unclear, Saul looks forward to SJP’s future activism and hosted events.
“We’re really excited about engaging the student body and the community and making people aware that this is not just about our campus,f but that atrocities are happening daily [in Israel and Palestine].”


  1. FYI, good things to include in this article would have been that BDS and Return March both have the goal of “right of return” for all Palestinians, which includes every Palestinian that fled during the 48 and 67 wars as well as all of their decedents. With the number of defendants ALONE totaling more than 6 million, an influx that large would effectively end the Jewish majority in the JEWISH state. Both movements call for the end of the Jewish state. Also, the protesters that were killed during the march were 17 (now 24 I believe) of the more than THIRTY THOUSAND in attendance who were throwing Molotov cocktails at the border fence or demonstrating some other form of violence towards the fence, posing major threat to the integrity of the border fence and subsequently the nine Israeli communities that live behind it. The protesters that actually engaged peacefully remain unharmed, as they should be. Any other country in the world would be allowed to protect its sovereign border without international outcry.

  2. Is SJP taking action on the mass slaughter of innocent Palestinians , aka Southern Syrians , at Yarmouth by Syria and Russia ? No ? Or is SJP only seeking to villify and boycott Israel for defensive killing of thirty Gazans who were firing guns, throwing Moltov cocktails , planting explosives at the border fence, rolling burning tires , stoning with power slingshots and attempting to breach the border and invade? The peaceful Gazans who were flying a Nazi flag, who sent kites intoisrael with bombs attached, who stoned a live donkey wrapped in an Israeli flag and then burned it to death?
    SJP doesn’t actually appear to care about Palestinians.

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