South Moon Under
Rating: 4 out of 5 stars1731 Chestnut St.
Philadelphia, PA 19103
United States
(215) 563-2298
southmoonunder.com
South Moon Under is a small boutique whose mission is to offer an eclectic mix of women’s and men’s fashions as well as accessories and gift for the home. It is part of a small chain of stores which provides online shopping and has 17 stores nationwide.
There are some days that I really want to buy a bunch of stuff and store it all in my closet and smile at how useful it must feel, but there are also other days when I go on a mission looking for key novelty items, when one or two will do justice. The latter feeling suddenly struck me this past week, and I went along with it. It was too overwhelming to ignore. I decided to revisit South Moon Under after I was first introduced to it during an event for Philadelphia’s Fashion Night Out.
The four-story space has a unique layout. Three floors are dedicated to womenswear, and the lower level is specific to menswear. Additionally, the top floor is dedicated to sale items for women. Currently, there is an abundance of resort and summer clothing in the sale section.
One thing you should know before shopping here is that South Moon Under is definitely a place where you would splurge. Most of the regular priced items are $50 and over. That being said, my favorite aspect of South Moon Under is its collection of brands, which include some of my favorites. Here, you can find Rebecca Minkoff, Free People, BB Dakota, Marc by Marc Jacobs, Frye and Michael Stars for women and Penguin, Alternative Apparel, Quiksilver, RVCA and Life After Denim for men.
The boutique remains up-to-date and sells small quantities of different styles. I visited this store two weeks prior and could not find the style dress I had seen previously. Additionally, this location is on top of the latest fall trends and is slowly accumulating more clothing for the upcoming cold weather. There is no doubt you can find a graphic sheath dress, scuba jacket or silk scarf here for women and camel-colored pants, an oversized overcoat or a leather jacket for men. South Moon Under caters to those looking for pieces that you can easily slip into and know you are dressed up-to-date.
Moreover, there is a plus side to this location being part of a chain: if your size or color is not available in-store and is online, you can have it shipped to you free of charge.
As much as I would like to say that we should make South Moon Under our default Center City shop, its price range does not scream college student budget. However, I felt the need to share and recognize this wonderful boutique.
