Advertising space is available in print issues and on swarthmorephoenix.com. The Swarthmore Phoenix reaches a wide community of current students, town residents, faculty, and alum through our trusted and timely coverage. We also publish articles on sports, arts, opinions, and commentary. Our weekly print circulation is 800, with high-quality newspapers distributed across Swarthmore’s campus and town. Additionally, our website reaches 17,000 weekly page views and 7,000 visitors and is updated and highly visited on Thursdays. The Phoenix’s readers are an excellent market for most advertisers: Swarthmore, a liberal arts college in suburban Philadelphia, has been recognized for years as one of the top institutions of its type in the country (U.S. News & World Report). Its students, representing most of the fifty states and 35 foreign countries, are socially concerned, highly educated and unusually motivated, preparing for challenging careers with high earning potential. Because The Phoenix’s high standards for student journalism have brought it intercollegiate recognition (Associated College Press Pacemaker Awards and others) and — far more important — intelligent and engaged readers on campus, advertising in our newspaper makes it easy to reach a desirable audience.
Print Advertising
Print prices:
- Eighth page: $75
- Quarter page: $225
Advertising is available on all pages except the front page of the first section. The newspaper is provided free of charge to the college’s nearly 1,600 students. The college’s 300+ faculty and staff, along with residents of the Borough of Swarthmore, also receive free copies. Total circulation is 800 print copies per issue.
Web Advertising
The Phoenix’s newly redesigned website reaches thousands of readers both on and off campus. It features almost all of the content in The Phoenix’s print issues, plus breaking news and additional web-exclusive stories. The Phoenix maintains an active and popular presence on Instagram and and email newsletter, ensuring an active readership and constant interest in the website.
Local businesses and Student Groups:
- Banner ad in between sections (675 X 200 pixels): $900/month
- Homepage ad on sidebar (300 X 150 pixels): $850/month
- Ad embedded into story post (675 X 200: $800/month
National organizations and businesses:
- Banner ad in between sections (675 X 200 pixels): $1000/month
- Homepage ad on sidebar (300 X 150 pixels): $950/month
- Ad embedded into story post (675 X 200: $900/month
How to pay and invoice
How to pay and invoice:
Address physical checks and invoices to Swarthmore College, in note put “Phoenix Advertising”, and mail both to:
The Phoenix
500 College Ave
Swarthmore College, Swarthmore, PA
We require confirmation of payment before advertisements are placed and run. Ads must be submitted to editor@swarthmorephoenix.com by the Monday prior to publication.
Submission guidelines
Ads saved as PDFs are preferred. Photos for ads submitted electronically should be scanned at 170 dpi or higher. If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created. If you submit a file in any other format, you must supply all fonts used in your ad. The Phoenix reserves the right to substitute similar fonts if a font is corrupted or not supplied.All color advertisements are printed using the four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color. The smallest type used should not be smaller than 6pt black. The Phoenix reserves the right to reject any ads for any reasons, including hate speech or inappropriate language. The Phoenix does not accept partisan political ads per Swarthmore College policy.